Job Description

Pay-Per-Click Manager - ABA Centers of America (Corporate HQ)

Downtown Fort Lauderdale, FL HQ – In-Office

This position is on-site in our Fort Lauderdale corporate office Monday-Friday. 

Who We Are

We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.

Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.

Our Origin Story

ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.

Recognition & Awards

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:

• Inc. 5000 – 5th Fastest-Growing Private Company in America
• Financial Times – #1 on "The Americas' Fastest Growing Companies" 
• EY Entrepreneur Of The Year® U.S. Overall
• South Florida Business Journal’s Top 100 Companies
• Florida Trend Magazine's 500 Most Influential Business Leaders
• Inc. Best in Business, Health Services 

About the Role

The PPC Manager is responsible for strategizing, executing, and optimizing paid search campaigns across Google Ads to drive qualified leads and improve cost-per-acquisition across multiple markets. This role oversees campaign development, budget management, performance optimization, and reporting, while partnering closely with the Digital Marketing team, admissions, and analytics to support company growth objectives. Operating in a highly data-driven, performance-focused environment, the PPC Manager ensures campaigns deliver not only high lead volume but also quality leads that convert to scheduled assessments, continuously refining strategies to scale successful programs across new geographic markets.

The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

What You’ll Do

• Manage and optimize paid search campaigns across Google Ads to drive qualified leads and improve cost-per-acquisition.
• Launch, scale, and expand campaigns across multiple geographic markets with a focus on performance and ROI.
• Conduct keyword research, competitor analysis, and market expansion planning to inform campaign strategy.
• Oversee advertising budgets and allocate resources effectively across 20+ markets and locations.
• Continuously monitor campaign performance and implement optimizations to enhance results.
• Develop and test ad copy, landing page strategies, and bidding approaches to maximize conversions.
• Implement and manage conversion tracking, attribution models, and performance analytics.
• Track, analyze, and report key metrics, including cost per lead, conversion rates, and cost per acquisition.
• Leverage offline conversion data and CRM-integrated lead quality metrics to refine campaigns.
• Build and maintain dashboards and performance reporting for internal stakeholders.
• Collaborate with marketing leadership, analytics, and admissions teams to improve lead quality and campaign effectiveness.
• Stay up to date with platform updates, new advertising features, and industry best practices.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field and the following:
• Expert knowledge of Google Ads with 8+ years of PPC/paid search experience.
• Proven experience managing lead-generation campaigns and large advertising budgets across multiple markets.
• Skilled in optimizing campaigns for cost per acquisition (CPA) and lead quality.
• Experience with Google Analytics/GA4, conversion tracking, and CRM-integrated or offline lead tracking.
• Proficient in data analysis and reporting tools (Looker Studio, Power BI, Excel).
• Strong understanding of digital marketing strategy, attribution models, and campaign optimization.
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional organizational, time-management, and communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Benefits

Outstanding Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.

About ABA Centers of America

ABA Centers of America is committed to maintaining a culture led by seasoned professionals who share a vision of becoming the nation’s leading provider of autism care. We acknowledge this form of healthcare demands unique, personal dedication. By identifying individuals possessing the right blend of compassion and expertise, we can provide our clinical team members with the support and opportunities they need to flourish.

Join our mission and help build the future with purpose!

ABA Centers of America participates in the U.S. Department of Homeland Security E-Verify program.

Recruiter ID: #LI-JW1

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