ABOUT THIS JOB
We are seeking a Media Buyer with direct response marketing experience to join our team. The ideal candidate will be responsible for creating, managing, and optimizing ad campaigns on social media platforms (Google, YouTube, Facebook/Meta, Instagram, TikTok, etc.) to generate conversions and/or sales.
RESPONSIBILITIES
Develop and execute advertising strategies on social media platforms.
Collaborate with creative teams to produce high-performing ad creatives, including video content, captions, and calls-to-action.
Allocate and manage media budgets effectively, ensuring optimal ROI and performance metrics.
Track and analyze campaign performance, adjusting strategies to improve key metrics such as CTR, CPC, CPM, and CPA.
Conduct A/B testing on creative assets, audience segments, and ad formats to identify the most effective approaches.
Prepare and present detailed reports on campaign performance, insights, and recommendations to internal stakeholders.
Stay up-to-date with trends, algorithm changes, and new ad formats to keep campaigns fresh and effective.
REQUIRED KNOWLEDGE & SKILLS
Minimum of 2 years of experience in direct response media buying.
In-depth understanding of social media advertising platforms (Google, YouTube, Facebook/Meta, Instagram, TikTok, etc.), algorithms, and trends.
Strong ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
Ability to collaborate with creative teams and contribute ideas for engaging content that resonates with the TikTok audience.
Excellent verbal and written communication skills for client interaction and team collaboration.
Familiarity with ad management tools, analytics platforms, and Excel/Google Sheets.
High level of accuracy and attention to detail in managing campaigns and reporting.
Knowledge of influencer marketing and its integration with paid media.
Strong analytical and problem-solving skills with attention to detail.
...We move fast, hold ourselves to a high bar, and our team is lean by design. The Role Were looking for an Email Marketing Copywriter who lives and breathes D2C copy. Youll write high-converting emails for our clients flows, campaigns, and sequences that are strategic...
Job Summary: We are looking for a Nissan Service Technician to join our growing team in The Dalles OR! The right candidate will have a strong service technician background and preferably be ASE certified. The day-to-day duties include performing work on specific repair...
...Licensed Clinical Social Worker (LCSW) Location: Kentucky Setting: Remote/Telehealth Position: Full-Time Salary: $115,000 to $120,000 a year Schedule: Monday-Friday, 9:00 AM - 5:00 PM Job Summary: We are seeking a Licensed Clinical Social Worker...
...Is your current firm stressing you out regarding billable hours, busy season, or constantly tracking your time sheets? This could be... ...add a solid Tax Senior Associate. Our locally owned partner CPA and advisory services firm performs a variety of client services...
A fast-growing ecommerce company looking for a skilled Bookkeeper to maintain our financial records, including purchases, sales, returns, shipping, receipts and payments. Work closely with our team to create and analyze financial reports, Audit and reconciliation . The...