**Job title:** **Digital Marketing & Paid Ads Specialist (E-Commerce & AI Strategy)**
**Type of employment:** **Full-time (Remote)**
**Shift Schedule:** 11 AM - 7:30 PM PST
We are hiring a **Digital Marketing & Paid Ads Specialist** to lead performance marketing and drive e-commerce revenue through Google Ads, Meta Ads, TikTok Ads, and AI-powered optimization. This role is ideal for digital marketers experienced in e-commerce, paid ads management, Shopify optimization, and data-driven scaling. You will manage multi-channel campaigns, optimize product visibility, and leverage AI tools to improve targeting, automation, and ROI.
**About the Employer:**
A music and arts company dedicated to fostering community, promoting music education, and providing professional services. The business includes retail, rentals, repairs, lessons, and a rapidly growing e-commerce division. As they expand their digital presence, they are seeking a leader to drive growth, strengthen the brand, and create a polished, conversion-ready online experience.
Company core values:
* **Kindness -** We celebrate wins together and provide feedback with respect and discretion.
* **Efficiency -** We maximize productivity by focusing deeply during work hours.
* **Integrity - **We uphold honesty, transparency, and accountability in all that we do.
* **Positive Mindset -** We face challenges with optimism and professionalism.
* **Work-Life Balance - **We encourage sustainable work habits to avoid burnout and fuel creativity.
**Objectives of this role:**
* Increase revenue and ROAS across all paid advertising channels.
* Use AI-driven strategies to improve targeting, automation, and creative optimization.
* Strengthen overall e-commerce performance through product feed, listing, and funnel improvements.
* Provide clear insights and reporting to support growth decisions.
**Responsibilities:**
* Plan, manage, and optimize campaigns in Google Ads, Meta Ads, Google Merchant Center, GA4, and TikTok Ads Manager.
* Develop and execute multi-channel growth and scaling strategies.
* Optimize Shopify product feeds, listings, SEO elements, and landing pages.
* Use AI tools (ChatGPT, AI SEO platforms, automation tools) for predictive analytics and smarter targeting.
* Analyze KPIs and prepare weekly and monthly performance reports.
* Collaborate with the creative team to produce effective ads and short-form content.
* Conduct A/B testing on creatives, audiences, messaging, and landing pages.
* Stay updated on platform changes and digital marketing trends.
**Required skills and qualifications:**
* 3+ years of experience in digital advertising or e-commerce marketing.
* Strong proficiency in Google Ads, Meta Ads, TikTok Ads, and Google Merchant Center.
* Solid experience with Shopify (product optimization, feeds, funnels).
* Skilled with AI marketing tools and automation systems.
* Strong analytical skills with the ability to translate data into strategy.
* Ability to create simple visuals or videos using Canva or CapCut.
* Excellent English communication and reporting skills.
* Organized, proactive, and able to work independently in a remote setup.
**Preferred skills and qualifications**
* Experience developing growth or scaling strategies.
* Knowledge of AI-based targeting, predictive analytics, and automated optimization.
* Creative skills in video content, storytelling, and ad hooks.
* Familiarity with advanced SEO and AI-enhanced discovery tools.
* Experience in retail e-commerce or DTC brands.
* Google Ads, Meta Ads, or TikTok Ads certifications (preferred but not required).
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